Color is arguably the most powerful tool in a web designer's arsenal. It dictates the mood of a website, guides user attention, and establishes brand identity.
The 60-30-10 Rule
A foolproof way to apply color to your UI is the 60-30-10 rule, borrowed from interior design:
- 60% Primary Color: Usually a neutral color for backgrounds.
- 30% Secondary Color: Used for cards, secondary buttons, or large text elements.
- 10% Accent Color: A vibrant, high-contrast color used exclusively for Call-to-Action (CTA) buttons and critical links.
Extract Colors from Any Image
Upload a beautiful photo and instantly extract its dominant color palette.
Use Color Extractor
Finding Inspiration in Nature
Sometimes the best color palettes aren't generated by algorithms, but found in nature. Finding a beautiful photograph and extracting its dominant colors is a fantastic way to build a harmonious, organic palette for your next project.